Customer Acquisition Cost ($)

Annual Contract Value ($)

Gross Margin (%) ?Revenue minus cost of goods sold, as a percentage. For pure SaaS with no infrastructure costs, this is often 75–85%.

75%

Monthly Churn Rate (%) ?Percentage of customers who cancel each month. 3–7% monthly is typical for SMB SaaS. Enterprise SaaS often sees 1–2%.

5.0%

Calculate