Ad Spend Waste Calculator
Upload Google Ads or Microsoft Ads search-term reports to find waste and improve cost per lead.
Files are read in your browser. A source copy is retained privately for seven days only after you request an emailed report.
Upload search-term reports
Upload one report, or combine up to 12 reports. Each file is kept as a Source column so consolidated results can be filtered by company or file.
CSV, TSV, text, or Excel - choose up to 12 files
Compare up to 12 monthly reports
Upload one report per month, assign its reporting month, then compare spend, waste, potential negatives, CPL, patterns, and campaigns over time.
Choose up to 12 files