Campaign hygiene

UTM Campaign Builder

Build consistent campaign links or audit an existing one before it reaches GA4.

What would you like to do?

Create a campaign URLStart with a landing-page URL and add standardized tracking.Audit an existing URLReview its parameters and correct reporting inconsistencies.

Add the landing-page URL

Use the final page visitors should reach. Existing query parameters are preserved.

What are you working with?

Describe the campaign

Choose a platform and use lowercase, hyphen-separated names for consistent GA4 reporting.

Platform / sourceutm_source

Campaign mediumutm_medium

Campaign nameutm_campaign · required for meaningful campaign reporting

Campaign termutm_term · optional; commonly used for paid keywords or audiences

Campaign contentutm_content · optional; distinguishes ads, links, or creative variants

Why standardize? GA4 treats different spellings as different values, creating separate reporting rows.